Design guru Tom Ford launched his new ‘Private Blend’ fragrance at Harvey Nichols.



The ex- Gucci designer showcased the 12 individual and unusual scents, which can be mixed and matched to suit each individual's taste.

Each scent comes in an old-fashioned apothecary- style bottle with distinctive smells including vanilla tobacco and Tuscan leather.

Ford told vogue tv:" The concept behind this is similar to that behind my new menswear line. I want to create extremely unique and exclusive products, unlike some of my previous projects."

Since leaving the Italian fashion house in 2004, Ford been busy working on several projects, including a line of sunglasses and a cosmetic line for American giant Estee Lauder.

He has recently launched a new menswear line and is considering a long awaited collection for women.

He said:" It is on the cards. I can't promise when, but I can promise I'm thinking about it."